JON SECADA TAKES THE L.E.A.D.

THE FLORIDA DEPARTMENT OF TRANSPORTATION

THE AMERICAN INSTITUTE FOR PUBLIC SAFETY FOUNDATION

PUBLIC AWARENESS CAMPAIGN

L.E.A.D.

LET’S ELIMINATE AGGRESSIVE DRIVING

August 23, 2001 – N. Miami, Fl.  The Florida Department of Transportation and the American Institute for Public Safety Foundation are producing a public service announcement to kick off a statewide campaign to save lives entitled L.E.A.D., Let’s Eliminate Aggressive Driving.

This PSA will be a high impact message to raise public awareness and save lives addressing what is now the leading concern among drivers today, aggressive driving and road rage. According to the National Highway Traffic Safety Administration aggressive driving is responsible for two-thirds of all traffic fatalities, which is almost four times as many as driving under the influence.

Miami-based Walker/Fitzgibbon Television and Films is creating a 30 second spot, shot in both English and Spanish, featuring Two-time Grammy Award winning singer/songwriter Jon Secada, delivering a serious message in a way that will reach the target audience with the desired impact of a making people think, feel and behave differently when they drive. The “edgy” stylish production is delivered in a way “to make it cool to be a better driver.”

The PSA is a part of an all embracing campaign produced by the American Institute for Pubic Safety Foundation, based in N. Miami in conjunction with the Florida Department of Transportation, to promote traffic safety. Florida is home to four of the top ten metro areas in the country for fatalities due to aggressive driving. Tampa/St. Petersburg is second with Orlando fourth, Miami fifth, and Ft. Lauderdale/Hollywood seventh.

For more information on the campaign or to find out how you can be a part of the solution to aggressive driving in Florida, contact the American Institute for Public Safety Foundation at 888-458-2477 or www.aipsfoundation.com.